Creative Intent
We deliver creative experiences through Bold Theatre that speaks loud and clear, driving Social Impact that touches lives and communities, underpinned by Creative Endeavour that sees growth and change.
Norwich Theatre presents a vibrant programme of live performance and creative engagement activities to entertain, enrich and inspire audiences of all ages and backgrounds. We work with national and international partners, from the Royal Shakespeare Company to Dance Consortium; ETO to Matthew Bourne to ensure we bring the very best theatre to our region. But we also collaborate with local artists and community groups, schools and charities to make all our creative experiences have wide reaching positive impact.
We are an independent not-for-profit charity with no regular public funding, and rely on a share of ticket sales, one-off grants, fundraising/membership schemes and other commercial activities to deliver the work we do. Any surplus funds generated each year are reinvested into our artistic and creative programmes and support our work with the community to keep inspiring future generations.
Creative Intent
We are proud to have launched our Creative Intent strategy. It is built on the foundations of the past four years, carrying forward what we have learned while responding to the challenges and opportunities ahead. The strategy has been shaped through extensive consultation with communities, artists, partners, and audiences, whose experiences, insights, and ambitions have helped define both our direction and the values that guide how we deliver it.
Our Priority Areas
As part of Creative Endeavour, we have announced the establishment of INTREPID, a new commercial company that will support Norwich Theatre’s charitable mission through income generation.
INTREPID will provide a range of creative services to the theatre, entertainment and events industries. It will allow us to use the skills, experience, infrastructure and ingenuity of Norwich Theatre in new commercial ways, while keeping the purpose absolutely clear: every shareholder profit will return to Norwich Theatre to support our charitable work.
Our Values
Creativity
we nurture our own creativity, apply our creative skills to everything we do and respect the value of all forms of creative experience
Impactfulness
we deliver our work focused on achieving positive impacts for the people and places with which we engage
Honesty
we are open and honest with ourselves and all those with whom we work
Kindness
we lead with kindness when working together and with others
Inclusivity
we listen carefully and always strive to co-create to ensure that we hear the most diverse range of voices and actively break down real and perceived barriers
Bravery
we are not afraid to challenge ourselves and actively embrace experimentation and innovation in pursuit of our vision
Our Delivery Principles
At Norwich Theatre, how we work matters as much as what we deliver.
Our delivery principles describe how we will bring this strategy to life. They are the link between our values and our strategic priorities, shaping the way we make decisions, work together, build partnerships, and create meaningful impact.
Being a just and fair organisation
This means being open and accountable in how we make decisions, removing barriers where we can, and creating an environment where people feel respected, supported and able to contribute.
Being sustainable and resilient
This means making thoughtful choices that strengthen our future, investing in our people and infrastructure, caring for our resources, and building the flexibility to respond well to change.
Being a listening and responsive organisation
This means creating meaningful opportunities to listen, responding visibly to what we hear, and using evidence and learning to strengthen our work over time.
We are Norwich Theatre
“The last four years have shown us what happens when creativity moves beyond our stages, beyond our buildings, and into the hands, imaginations and lived realities of the people we serve.”
Stephen Crocker, Chief Executive & Creative Director
This is the story at the heart of We Are Norwich Theatre, a major new review published in reflection of our four-year Creative Experiences strategy. The review captures a period of transformation shaped by artistic ambition, entrepreneurial thinking, and the voices of the many people who have helped redefine what a modern regional theatre can be.
Download We Are Norwich Theatre
