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Molson Coors becomes Norwich Theatre’s Newest Corporate Sponsor

We are welcoming our sixth Corporate Sponsor, Molson Coors, to our Norwich Theatre corporate community.

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Norwich Theatre is delighted to announce Molson Coors as the sixth Corporate Sponsor to join its corporate community.  

Molson Coors is one of the world’s leading beverage companies, supplying popular beverages like Coors, Carling and Doom Bar. Its beverage portfolio includes Aspall, Staropramen, Madrí Excepcional, Blue Moon, Pravha, Cobra, Rekorderlig and Doom Bar 0.0%, to name but a few.  

Speaking about the new Sponsorship, Sam Crook, Account Manager at Molson Coors, said: “For over 200 years, Molson Coors has been brewing beverages that unite and celebrate all life’s moments. Our portfolio breadth enables us to delight the world’s beer drinkers across various categories and styles whilst the Theatre looks to entertain, enrich & inspire audiences of all backgrounds. For the past three years, Molson Coors has partnered with the charity Campaign Against Living Miserably (CALM). Our Carling Made Local platform is rooted in a social purpose built around supporting others, bringing people together and making positive differences. Norwich Theatre has a wide-reaching positive impact whilst working with local artists and community groups.”  

“We are delighted to partner with Norwich Theatre, where we see many synergies from a business point of view. However, as the above demonstrates, the close alignment of our value structures is what we believe makes this partnership particularly exciting. We’re looking forward to sharing the sponsorship package with our employees and customers, utilising the excellent hospitality that Norwich Theatre has to offer.”  

Lauren Farley, Business Development Manager at Norwich Theatre, said: “It is an absolute pleasure to see Molson Coors join our Corporate Community. Already a supplier of Norwich Theatre, it is lovely to see this company that shares our values take the next step with us and become a Corporate Sponsor.”  

Norwich Theatre’s Corporate Community has now grown to in excess of 50 businesses spanning three levels of investment: Membership, Associate Sponsorship (Safety Curtain) and Sponsor.   

As a not-for-profit charity, corporate relationships are vital to Norwich Theatre, supporting and funding the delivery of impactful projects and aiding engagement with local communities. These projects provide instrumental support to members of our community who need it most, focusing on creativity to support our wider audiences.  

By joining the Corporate Community, businesses gain access to a variety of benefits to offer their clients and staff. Most recently, Norwich Theatre has launched its very own Corporate Exhibition, providing partners from within the corporate community an opportunity to promote their goods and services to the wider Norwich business community.     

If your business is interested in supporting Norwich Theatre and joining our corporate community, please get in touch by email at corporate@norwichtheatre.org or call 01603 598 556.