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Norwich Theatre raises more than £17,000 in its annual Christmas Appeal

We are pleased to announce that we have raised £17,306 through our Christmas Appeal, helping bring the joy of creativity to people who may face barriers to exploring it on their own.   


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Norwich Theatre is pleased to announced that its annual Christmas Appeal has raised £17,306 to help the theatre bring the joy of creativity to people who may face barriers to exploring it on their own.   

Highlights from Norwich Theatre’s Christmas Appeal 

  • £17,306 was raised for Norwich Theatre’s Christmas Appeal beating last year’s total 
  • £15,000 from generous audiences through collections and their wishing well. 
  • Customers in Prelude and Café Royal donated £800 
  • For the first time people took part in a Christmas appeal raffle, raising just under £1,000 
  • Customers at the Playhouse got creative decorating baubles for a festive display 

Donations were made online as well as bucket collections at the end of Norwich Theatre’s pantomime Sleeping Beauty, The Fairy’s Tale, its Christmas shows at Norwich Theatre Playhouse and Stage Two as well as at the end of She Go Looks Back At 2023 at Norwich Theatre Playhouse.  

For the first time, people took part in a raffle to win a one-of-a-kind collection of crocheted Sleeping Beauty character miniscreated by Crazy Hippo Crochet, a backstage tour and a £150 Norwich Theatre gift voucher.  

The money raised in this year’s Christmas Appeal, will help Norwich Theatre offer reduced price tickets to shows and activities through their My Theatre scheme; reach people who would not otherwise visit Norwich Theatre by building partnerships with community organisations through their Encore scheme; and make visiting the theatre as easy and accessible as they can, with our Accessibility scheme. 

Norwich Theatre has workshops for parents and their babies; explores the power of music with individuals living with mild to moderate dementia and their caregivers; provides sessions for refugees; and hosts an array of activities for people to come together and meet likeminded people.  

Hannah Crouch, Friends and Supporters Manager at Norwich Theatre, said: “We know that times are tough for everyone and we are overwhelmed with the support our audiences have shown us as a charity once again, together raising even more than last year’s appeal.  

 “The theme for this year was sharing the joy of creativity with those who need it most. The focus was very much around breaking down barriers to make sure that everyone can take part in our creative experiences and we are excited to grow these opportunities and reach even more people in the coming months, thanks to the generosity of everyone who donated.” 

Norwich Theatre is a registered charity and receives no regular public funding, relying on the generosity of its audiences, Friends and supporters to have wide reaching positive impact in its communities. The money raised will ensure Norwich Theatre can make free and discounted tickets and activities available to those who need them most. 

Registered Charity No. 262259