Norwich Theatre has introduced Pay in 3, a new scheme enabling audiences to spread the cost of their theatre tickets over three consecutive months.
The scheme applies to all shows at all Norwich Theatre venues, including the recently announced Player Kings starring Ian McKellen, musicals like Everybody’s Talking about Jamie, and comedy headliners such as Rob Beckett and Jenny Eclair.
It can also be used on Take Part activities, such as the New Voices Choir and Creative Café.
The scheme follows the success of Panto Payments, which was trialled last year to enable audiences to spread the cost of their pantomime tickets. Working with a Pay in 3 provider, customers can pay for tickets in three instalments, with no interest added.
Anyone purchasing tickets worth £30 or more can call the Box Office on 01603 630 000, visit the counter at Norwich Theatre Royal, or fill out a form online and choose to split the cost of their tickets. The Box Office will process the order and email a link to complete the Pay in 3 arrangement. When this has been completed, the Box Office team will email tickets.
Stephen Crocker, Chief Executive and Creative Director at Norwich Theatre, said: “Following the success of our Panto Payments scheme, we’re pleased to introduce Pay in 3 for all shows and activities. We want everyone to feel able to come to the theatre, for the world-class shows and creative activities we provide. Being able to split the cost is a familiar and popular payment option in many other sectors, which provides time and flexibility and helps people manage budgets, and so we are pleased to be able to extend that now to theatre tickets.”
Pay in 3 is just one initiative Norwich Theatre has launched to support the accessibility and wellbeing of its audience members. Last year, it launched My Theatre, a scheme designed to ensure that creative experiences and theatre can be accessible to as many people as possible. The My Theatre scheme offers audience members on low income the opportunity to access tickets for £10 to shows at Norwich Theatre Royal, as well as subsidised or free places on Take Part activities. It also supports those with access needs providing online booking.
Norwich Theatre is hosting free access drop-in sessions to meet with their friendly Box Office and Visitor Service teams. The team will be able to provide information on the schemes and support anyone through their My Theatre application.
Access drop-in morning dates
- 2 Apr – 10am – 12 noon
- 9 Apr – 10am – 12 noon
- 17 Apr – 10am – 12 noon
For more information about Pay in 3 or My Theatre visit https://norwichtheatre.org/pay-in-3/ or call the Box Office on 01603 630 000.