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Creative Matters

Creative Matters: Kindness through Creativity is a year-long season to explore how creativity and the arts can inspire change, tell unheard stories, build compassion and create a fairer and kinder society.

With the involvement of artists, storytellers, local communities, and creative partners, our venues will host a range of events and creative experiences exploring kindness and what it means to communities it serves.

Research from the Mental Health Foundation* found that 63% of UK adults agree that when other people are kind, it has a positive impact on their mental health. The same proportion agree that being kind to others has a positive effect on their mental health.

Stephen Crocker, Chief Executive & Creative Director at Norwich Theatre, said: “Kindness is not just an emotion, but is defined by our actions. Acts of kindness that can be as simple as sharing and appreciating stories, listening and giving space to others to share what creativity and kindness means to them.

“When we experience kindness, there is a chain reaction. We are inspired to pay it forward and create a wave that impacts entire communities. By exploring the theme of kindness, we can ignite a movement of creative positive impact and boost our community’s wellbeing.”

*Mental Health Foundation 2020 a survey of 4,246 UK adults aged 18+

Watch our Kindness Shorts

To celebrate Creative Matters: Kindness through Creativity, Norwich Theatre has released a series of short videos from its Take Part groups, including Theatre Cares – A Life in Music, Boys Movement Company, and Freedom of Movement. 

Using creative mediums such as songwriting, singing, dancing, and physical theatre, each group created its own performance piece inspired by the theme of kindness and its own interpretation of what kindness means.  

The season is exploring how creativity and the arts can inspire change, tell unheard stories, build compassion and create a fairer and kinder society. The Kindness through Creativity season has so far featured a series of shows, take-part activities, film screenings and half term take part workshops.  

Watch our Kindness Shorts below:

Creating Kindness: with Norfolk and Waveney Mind

This summer, we partnered with Norfolk and Waveney Mind to provide a programme of creative public workshops that explored kindness in all its forms. From ‘mindfulness’ and self-compassion to caring for the environment and reconnecting with yourself through movement.

“Beautiful! I felt safe, and especially in how the session was led, with the vulnerability needed to get the most out of this”

Participant feedback

Uplifting! It was so good to feel connected to my body.. and allow my body to lead”

Participant feedback

Anything that promotes and allows us to bring more kindness into a world of unkindness can only be of benefit”

Participant feedback

Kindness installation

Inspired by the shifting forms of fish shoals and the importance of human connection, we commissioned local artist Chris Jackson to create a new installation for our Stage Two building.

Through collaborative art workshops with families, audiences, and Norwich Theatre volunteers, Chris will create a lasting legacy of Kindness in our spaces, with each individual artwork demonstrating the many forms of kindness within our community.

Sunday Screenings

Throughout the summer, we presented a series of free family film screenings, sharing stories of hope, compassion and acts of human kindness.

This season encouraged conversations and a space for families to reflect on the big impact small acts of kindness can make.

Doorstep Duets

This project with New Adventures offered a free opportunity for pupils at Norwich Theatre partner schools to enjoy world-class performance in their own space, bringing joy, escapism and connection. We visited eight schools with New Adventures dancers, engaging an audience of around 1120 from primary, secondary and SEND schools.

Women’s Stories

Being kind is about allowing others to feel truly seen and heard. However, we cannot genuinely be kind to others unless we are first kind to ourselves. If we accept all that we both like and dislike about ourselves with compassion, then we can find our true authenticity. We believe that this vulnerable action of compassion and radical self-acceptance is the way to enable change.

A creative space for women to come together to feel seen and heard, to tell their stories and explore how being authentically kind to ourselves impacts our relationships with ourselves, others and our communities.

Get involved

What does Kindness Through Creativity look like to you? What would you like to see on our stages, in our activities, in the theatre buildings? Let us know!

Email: kindness@norwichtheatre.org

Our committment

Kindness is one of Norwich Theatre’s core values and throughout the season it will be exploring its response to kindness internally, empowering individuals and teams to co-create a culture of kindness, ensuring that the theatre has the space and resources available to learn, challenge and lead its ways of working together through our values.

What is Creative Matters?

Creativity enables artists and audiences to imagine beyond the limitations of their own worlds, bringing voices together and revealing new paths forward. Creative Matters is a season of work focusing on important issues which affect people of all ages and backgrounds. Each Creative Matters season features a mix of performance, film, exhibitions, workshops and events, which aim to stimulate discussion and make connections through creativity. Since starting the project back in 2017, we have explored different themes in the following seasons:

Climate Stories 2023 | Loss and Grief, 2021 & 2022 | Finding Refuge and Sanctuary, Oct 19 | Living with Homelessness, Feb 19 | Black British Identity, Oct 18 | Caring for Dementia, May 18 | Men’s Mental Health, Jan 18  | Gender and Sexual Identity, Sep 17

Norfolk Arts Award

We were honoured to be awarded the Diversity Award at Norfolk Arts Awards. This was given to us in recognition of the work we have been doing for our Creative Matters seasons. Each Creative Matters season features a mix of performance, film, exhibitions, workshops and events, which aim to stimulate discussion and make connections through creativity.

Find out more