Norwich Theatre has announced the launch of Theatre Cares – by the Sea! (19 Oct – 9 Nov), a new pilot programme bringing creative, music-based dementia workshops to the North Norfolk coast.
Building on the success of the well-established Theatre Cares – A Life in Music group that meets every week at Norwich Theatre Royal, this expansion will see Norwich Theatre run pilot sessions in The Hub Café at Sheringham Little Theatre. The pilot serves as a springboard for a broader roll-out, with plans to launch a full year of activity.
The expansion comes following direct discussions with clinical practitioners, who identified a clear need for those living with dementia in North Norfolk, driven by social isolation and pockets of severe deprivation. Creative health plays a vital role in long-term wellbeing, and the Theatre Cares initiative is designed specifically to rebuild community connections where they are needed most.
Elspeth Hunter, Creative Engagement Project Manager at Norwich Theatre, said: “Expanding Theatre Cares is about bringing the magic of music and the warmth of community to the doorsteps of those who need it most. We want to ensure people living with dementia and their carers in our community have access to a creative and social space where they feel seen and supported.”
Debbie Thompson, Theatre Director at Sheringham Little Theatre: “We are very excited to be working with Norwich Theatre on this pilot project. We hope that it will be popular, as we know there is a great need to support people with dementia and their carers too. Our Hub café is the perfect venue for this activity as it is friendly, welcoming and right in the middle of the town.”
Designed specifically for individuals living with mild to moderate dementia alongside their partners or carers, Theatre Cares offers an engaging, participatory space that uses music to spark joy, curiosity, and new friendships. Research consistently shows that music significantly improves the wellbeing of people living with dementia while providing a deeply positive, shared experience for loved ones.
During the workshops, participants explore music in all its forms, from singing and songwriting to hands-on exploration with drums, chimes, stringed instruments, and small percussion.
The sessions are facilitated by experienced practitioners Tessa and Duncan, who specialise in dementia care arts. Together, they foster a safe, relaxed environment set at a leisurely pace. Groups are kept intentionally small to ensure maximum personal interaction, connection, and creative exploration.
